Listing agents help sellers price, stage, and market their property, show it off to prospective buyers, and negotiate offers. A buyer’s agent represents the interests of the home buyer in a real estate transaction, and works to help them find their new home and negotiate a fair price. If you are getting ready to sell your home, finding a listing agent in your community should be at the top of your to do list. The following will identify just what your listing can do for you.
Determine What To Price Your Home
Real estate agents determine home values by doing what is known as a competitive market analysis or “CMA” for short. When figuring out the value of a home, a real estate agent will look at the property location, the condition of the property, and the condition of the housing market in your area. It is a hard question to ask and the stakes are high. Price it too low and you lose out on money and price it too high your home will remain on the market for months making potential buyers wond if something is wrong with your home and not ever consider to do a walk-through. Helping you price your home is at the top of the list for your listing agent with experience.
Provide a Marketing Plan To Sell Your Home
This plan will outline all the aspects you can expect your listing agent to do for you. We will list a few things you should make sure are on your plan.
- Take professional photos – Studies found homes with high quality photographs sell 32% faster than those without visuals. In fact, imagery is so important most agents have photographers on their list of preferred contractors. Highlight yur home’s best features.
- Staging – In today’s world of home selling, staging is one of the most important steps. Do a few home improvements, declutter, remove too many personal items all all items most agents will suggest. These steps will cost time and money but they will improve your chances of a fast sale.
- Multiple Listing – Make sure your agent is a member of the multiple listing service in your area.. Most buyers look on the internet before ever contacting an agent. On the multiple listing service they will be more apt to come visit for a closer look at your home, If the price is right and the home photos are appealing.
- Host of an open house for other agents – Hosting a real estate open house for other agents gives your agent the possibility of hooking up with other agents who may have a buyer who would be interested in your home. Being a hosting agent takes work and skill. Not only does the hosting agent need to greet and engage each open house agent, but they also need to know what to highlight about your property.
- Create a Listing on Zillow and similar sites – 92% of people who want to buy a house use the internet to help them in their preliminary shopping.
- Yard Signs – These are as old as the book on real estate agent advertising. If you’ve got a listing in a highly trafficked area, you literally can’t go wrong with printing one of these and putting it out for all passers-by to see. You never know who’s in the market for this very kind of property, or who will give a word-of-mouth referral to their friend or relative based on a sign they saw while running errands.
Negotiate With Buyers Interested In Your Home
Real estate is a people business and the way your agent can communicate has a direct impact on the success of your sale. When you get an offer it is the listing agent’s job to present it to you and advise if any negotiations need to be done. Say the offer is way too low, your listing agent may be able to negotiate with the buyer and bring the price up to a decent level. These negotiations can save you thousands of dollars.
Questions to Ask a Potential Listing Agent
- What price do most of your homes sell for?
- What is your marketing plan?
- Are you a member of the National Association of REALTORS®?
- Is Real Estate your full or part time job?
- Are you planning to be in town for the next few months or are you planning a vacation or business trip soon?
For every hour a listing agent spends with you, they will spend an average of nine hours behind the scenes working on your behalf. Unlike a lot of professions, where people are paid hourly or are on a salary, real estate agents don’t get paid until the home sale/purchase closes. In today’s complicated real estate environment, there are hundreds of tasks they are responsibile for, so their fee is worth it.